# First-Commit Friction Audit — SAMPLE
**Subject URL:** https://linear.app/  
**Goal assumed:** Start trial / sign up  
**Type:** SAMPLE (demo of deliverable format — not a paid engagement)  
**Format version:** V2-SKU-79  
**Turnaround target for paid jobs:** ≤6 hours after payment

## Snapshot
- **First-commit moment:** Click primary signup / “Get started” → account creation
- **Overall friction score:** 71/100 (strong brand page; conversion path still leaves money on the table)
- **Top risk:** Product theater above the fold outruns a single, obvious commitment CTA for cold visitors

## Friction map (first 30 seconds)
1. Hero — cinematic product UI + category claim; commitment CTA competes with visual noise
2. Proof — logo wall / social proof appears, but after attention is already split
3. Narrative sections — “Purpose-built / Agents / Speed” deepen belief for warm visitors; cold visitors may bounce before commit
4. Secondary CTAs — multiple paths (docs, features, login) dilute first-commit
5. Mobile — dense motion/UI chrome increases cognitive load before the ask

## Priority findings
### P0 — Make the first-commit CTA impossible to miss in the first screen
**Why it hurts:** High-craft visuals win attention; the commercial ask can feel secondary.
**Change:** One primary button with outcome language (“Start free with your team”) pinned visually; demote Login/Docs to text links.
**Expected impact:** Higher signup CTR from cold traffic at same visit volume.

### P1 — Pair the H1 with one verifiable outcome chip above the fold
**Why it hurts:** Category poetry (“new species of product tool”) asks for belief before evidence.
**Change:** Add one concrete chip (customers, cycle-time claim, or “used by [recognizable teams]”) adjacent to the H1/subhead.
**Expected impact:** Faster trust → more first commits from net-new visitors.

### P2 — Clarify the post-click expectation on the CTA
**Why it hurts:** Ambiguous “Get started” increases hesitation (trial? demo? credit card?).
**Change:** CTA subtext: “Free to start · No card for setup” (only if true) or the accurate equivalent.
**Expected impact:** Lower pre-click anxiety; cleaner intent.

## Copy directions (illustrative)
- **H1 direction:** Lead with the job-to-be-done, not the category metaphor.
- **Subhead direction:** Name the user (“product teams shipping weekly”) + the relief (“less status theater, more shipped work”).
- **CTA direction:** Verb + object + risk-reduction.

## 48-hour fix list
- [ ] Single primary CTA weight above the fold
- [ ] One proof chip above the fold
- [ ] CTA microcopy that sets expectation
- [ ] Reduce competing nav emphasis on first screen
- [ ] Mobile pass: CTA sticky or repeated after first scroll

## Out of scope for the $79 SKU
Full redesign, implementation in your codebase, ad creative, multi-page IA, analytics instrumentation setup.

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